At Invisible Waste Services and our parent company, Cascade Engineering, we define sustainability as the Triple Bottom Line – Social Capital, Environmental Capital and Financial Capital.
We think of the concept of sustainability, as the three interconnected gears in motion. Each category – is an interdependent, innovation-enabling mechanism. The three gears (Social, Environmental and Financial) cannot exist independently; each in turn, provides momentum and innovative thought to the next. To drive one forward is to drive all three forward; the result is a sustainable system where innovation begets innovation.
Today, there is a heightened focus on the triple bottom line that links the planet (environmental), people (overall health and well-being) and profits; the very same thing we strive to achieve. Some refer to this as the new era of corporate social responsibility known as “doing well by doing good.” This culture has led to owners and/or ownership groups carving out niche opportunities to use their sustainability platforms as a way to attract more environmentally-conscious renters.